Look East is a PR company that specializing in food and agriculture. I created their brand to have a modern clean look, but softened by the organic colors and textures. I created a pattern by using food as stamps. This conveys the transparency they convey in communications for their clients. The organic colors gives a down-to-earth organic feel that is bright enough to compete in a digital world. The angled blocks play off of their directional name. In print, organic materials like recycled and kraft paper.