Native Digital is a team of consultants, strategists and creatives modernizing how brands go to market. I designed a simple and modern logo customized to be unique yet classic. I believe the best firms have the flexibility to go from invisible to attention-grabbing. In order to let Native’s case studies stand out, their visual brand can be used in mostly greyscale with subdued, legible elements that are used to inform or add context rather than draw attention to themselves. On the other end of the spectrum, Native’s brand includes elements such as bright accent colors, bold headlines and uniquely affected imagery, textures and typography to be used when the personality of the company should be highlighted.