Simpleton Goods is a leather goods company based in Oklahoma City, OK. They focus on creating products that are made with quality and passion. I created their brand to reflect quality. I found the right places to add an organic hand-made feeling while finding other places to let the brand be clean and intentionally simple. I made illustrations that, in style, are reflective of the passion that shines through in every piece they create. Each illustration is a hybrid between the US, Oklahoma or their process with a tool used in the making of their leather products. This shows the soul and life in their brand reflecting the same qualities put into each one of their products.

Photos provided and owned by Simpleton Goods.