Simpleton Goods is a leather goods company based in Oklahoma City, OK. They focus on creating products that are made with quality and passion. I created their brand to reflect quality. I found the right places to add an organic hand-made feeling while finding other places to let the brand be clean and intentionally simple. I made illustrations that, in style, are reflective of the passion that shines through in every piece they create. Each illustration is a hybrid between the US, Oklahoma or their process with a tool used in the making of their leather products. This shows the soul and life in their brand reflecting the same qualities put into each one of their products.