Café la Vie

French inspired café in Marriott’s Le Méridien St Louis Clayton hotel. The visual brand is reflective of the blend between European/French influence and St Louis character. The transition from breakfast, lunch and dinner are highlighted to reinforce the change in mood and energy between those times of day in the café. The brand takes influence from the art deco interior architecture while contrasting it with bold colors, fun type treatments and unexpected specialty printing.

Designed at Native Digital. Copy and naming by Chris Jardieu.