Visual identity for a bank that balances online experience with a human touch.
nbkc is the bank for those who get stuff done.
Because the human element with tech is a differentiator, we personified nbkc financial products and what they can do for you – and with you.
New visual assets were an opportunity to break down our products, services and qualities into a form that can be easily understood.
How do you show that your money works for you by making more money with interest on your checking account? Show a hundred dollar bill doing squats.
How do you show Savings Goals outside of a seen-it-before phone mockup? Place the product in a maze, moving toward Parisian vacation.
Our repeatable mantra for this shoot was to not look like passable stock every other bank uses. Never overly posed. Balancing highly polished studio photography with realistic, playful prop styling. This communicates legitimacy without the intimidation traditional institutions often carry. It’s got to stop the scroll without undermining the credibility of a place that handles your money.
