Logo & visual identity for a destination where the Alpharetta community can meet again and again.
North Point in Alpharetta, GA used to be the mall of malls in that area. While its golden age has come and gone, it’s entering a new era as a multi-use everyday destination. Green spaces, office spaces and home bases. Retail, restaurants and events. This new go-to spot for the people of Alpharetta deserved a rebrand that reflected their new brand idea: where we meet again.
Our simple abstract line illustrations come together in a grid like a neighborhood map. Natural textures — like kraft and unbleached paper — nod to the large green spaces and environmentally-friendly materials. Energy is created with an organic color palette and boosted saturation as well as off-axis typography. Diversity and inclusivity is important for the physical space, and it’s important to the brand — accomplished with photography and an overall welcoming approach, inviting everybody to the new North Point.
