I refreshed Overland Park’s brand to attract young families within a 3 hour drive market and make it an essential part of a trip to Kansas City. I created an illustration style that communicated a lot without using the busy photo cramming collages so many of their competitors use. The graphic style founded in illustration and used throughout the other design elements has a family-friendly vibe that, just like the city, appeals to children and millennial parents alike.

Designed at Native Digital.
Animation by Spencer Tetik.
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