Visual Identity for a platform that gives car dealers the competitive edge they need.
Car dealers live for the rush of wheeling and dealing – but business is getting in the way of the game.
Stakes are high. Demand is slipping and supply is tight. Dealers have lost their swagger.
We set out to show dealers how Vincue makes the car business a game of skill, not chance. A blood pumping, bell ringing, dopamine hit of a skill. Their new brand platform: GAME ON.
We charged this brand with the adrenaline rush of the racing world. Think of Vincue as a pit crew. The racer, or the car, is the hero. The pit crew gives them the edge to closing the deal.
Confidence communicated through design. Bold typography injects energy into an industry of sleek, cold tech. Imagery of car details and dealers from low angles elevate the heroes of the business. Typographic effects like motion blur and speedometer-like rolling put the brand in the action.
Ready, set, game on.
