Each Aparium hotel is a brand in and of itself that reflects the culture and history of the city surrounding it. Aparium tapped local architect El Dorado to renovate the Pabst and Pendergast buildings in the Crossroads district of Kansas City. Native was selected to lead naming, brand identity and collateral design. I created all visual design elements for the hotel, bars and restaurant. The visual brand took inspiration from the rich history of the two buildings and culture of the surrounding district. An elevated modern approach was taken to carry this brand into the future while paying homage to the past.