Branding for POLITICO's essential tool for policy professionals.
POLITICO had created an extremely customizable subscription service – POLITICO Pro – to keep policy professionals up-to-speed with in-depth policy news – an essential tool for any policy professional relying on speed and accurate information. I helped create the visuals to define the Pro brand. The brand is clean and minimal to make information the top priority and make design invisible. The visual brand expanded to a bold minimalism that captures an audience's attention when needed.
